Dave has been a professional writer since 1981, working as a journalist, photographer and editor. For the last decade, he has held a variety of executive positions with companies in Saskatchewan and Ontario, most recently as Vice President, Programs, with Advocis, Canada’s largest association for financial professionals. In 2003, he left to form his own communications consulting firm, DaveTraynor.com, in Hamilton, Ontario. 

Dave was born and raised in Regina, Saskatchewan, where he earned a degree in English at the University of Regina. A natural story-teller, he put his skills to use as the editor of Canada’s largest farm newspaper, Farm, Light & Power, before moving into political reporting for the Saskatoon Star Phoenix and later, Leader-Star News.

In the mid-90s, Dave moved over to the communications sector, first with SaskTel and then to Ottawa-based Stentor Communications. There he honed his skills as an internal communications specialist, with a passion for Web-based delivery systems. 

In 1999, Dave joined the Canadian Association of Insurance and Financial Advisors (CAIFA) in Toronto. For the next five years, he led a public repositioning of the Association as it merged with its largest competitor to form Advocis. 

Asked at one point to define his philosophy for communications, Dave summed it up as “Making sure that employees (or members) get the information they need to do their job better, in the most efficient and effective means possible.” 

In today’s rapidly evolving workplace, incorporating the latest tools to get your message out to your audience makes good business sense. But the latest technological breakthroughs are only more items in the communicator’s tool belt. They are not a panacea and don’t replace the need for good old-fashioned content. 

The Internet has changed forever the way that people send, receive and process information. But as the amount of information available continues to grow, so does the demand for strategic communication companies, like DaveTraynor.com, to help companies sort, filter and deliver that information.